News.com.au has now held the top spot for six consecutive months on the news brands’ rankings from Ipsos iris , Australia’s digital audience measurement currency endorsed by the IAB Australia.
Its audience in June was 12.658 million, reaching six in 10 online Australians with average time spent on the site per person of 33 minutes.
News.com.au editor-in-chief Lisa Muxworthy said she was delighted with the result and to see the gap – now more than two million Australians – widen between news.com.au and its nearest competitor.
"The devastating Hunter Valley wedding bus crash dominated headlines in June but it was also a big month for international news with the missing Titanic submersible and the Wagner uprising against Russian President Vladimir Putin," she said.
Muxworthy said the lifestyle team, led by lifestyle editor Rebekah Scanlan, also had a strong month, leading the lifestyle news category with an audience of 5.002 million Australians.
News brands’ ranking during June 2023 by online audience size
20.1 million people used news websites and apps during June, spending an average of five hours a month consuming news content. The News category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.
Australians aged 14+ spent 3.7 hours per day, or 111 hours per month, online in June, a decline of 4.6% compared to May.
Sports and games categories saw some of the greatest audience increases for the month, up 4.1% and 2.6% respectively.
People aged 25-39 were the largest cohort online during June, while people aged 40 to 54 spent the most time online.
The most consumed online categories by total audience size in June included search (20.9 million), social networking (20.9 million), technology (20.8 million), retail and commerce (20.7 million), and entertainment (20.5 million).
Ipsos iris, which officially launched in March, provides accurate data about the 21 million Australians aged 14+ who access a wide variety of digital content and services across smartphone, PC/laptop and tablet devices.
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