News.com.au is Australia’s number one digital news brand for the ninth consecutive month, according to the latest rankings from Ipsos iris for September 2023.
With the largest audience in the News category in Australia, news.com.au delivered an audience of 11.805 million, up 1.3% month-on-month. News.com.au also had the largest audiences in the Entertainment, Finance, Sport, Technology and Travel news categories.
News.com.au editor-in-chief Lisa Muxworthy said the company is thrilled that Australians continue to turn to news.com.au for breaking news and the biggest moments and talking points.
"We led the way with our coverage of the AFL grand final and the lead up to the NRL grand final, once again proving news.com.au is the perfect second screen while watching live sport," she said.
Overall, consumption of online news content rose by 0.6% to 20.2 million for the month of September, according to Ipsos iris.
Overall, Australians aged 14+ spent more than 3.7 hours per day online in September which was down 2.8% compared to August. The largest audience declines was for sport (-6.4%), dropping from the audience highs generated from the Women’s World Cup.
The most consumed website and app categories in September were social networking at 21 million, followed by search engines (20.9 million), technology (20.9 million), retail and commerce (20.7 million) and entertainment (20.6 million).
People aged 25-39 were the largest cohort online, while people aged 40 to 54 spent the most time online in September.
The News category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.
The chart below shows the News brands’ ranking during September 2023 by online audience size:
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