News.com.au has held onto the top spot as Australia’s number one digital news brand for the eighth consecutive month, according to latest rankings from Ipsos iris for August 2023, and delivered the largest sport audience since the launch of lpsos iris in January this year.
With the largest audience in the News category in Australia, news.com.au delivered an audience of 11.648 million, with average time spent on the site of 33 minutes per person.
Leading the Sport category too, news.com.au’s sport section delivered an audience of 5.059 million, up 9.1% month-on-month.
News.com.au also had the largest audiences in the Finance, Entertainment, Technology and Travel news categories.
News.com.au editor-in-chief Lisa Muxworthy said Australians embraced the ultimate second screen experience during the Women's World Cup and headed to news.com.au for all the moments they might have missed during the live coverage.
"Our record audience shows that news.com.au is the perfect companion while watching live sport and major events and we will always deliver the best angles," she said.
“It was also a really strong month for our Travel section. Travel was up 6 per cent with an audience of more than 2.8 million, the site’s second-biggest under Ipsos iris.”
The Women’s World Cup dominated the News category, alongside major national news stories such as the mushroom poisoning in Victoria, the announcement of the Voice referendum date and the Australian surfers missing and then found in Indonesia.
This resulted in 20.1 million people using a news website or app in August, and people spent five hours a month on average consuming news content.
The News category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.
The chart below shows the News brands’ ranking during August 2023 by online audience size.
Overall, Australians aged 14+ spent more than 3.8 hours per day online, or 118 hours, in August which is up +1.0% compared to July. The greatest audience increases were for sport (+5.4%), homes & property (+3.5%), and telecommunications & ISP (+2.5%).
The most consumed website and app categories in August were social networking at 21 million, followed by search engines (21 million), technology (20.8 million) and retail and commerce (20.6 million) and entertainment (20.5 million).
People aged 25-39 were the largest cohort online during August, while people aged 40 to 54 spent the most time online.
Ipsos iris, which officially launched in March, provides accurate data about the 21 million Australians aged 14+ who access a wide variety of digital content and services across smartphone, PC/laptop and tablet devices.
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