News.com.au is Australia’s number one digital news brand for the 10th month in a row, according to the latest rankings from Ipsos iris for October 2023.
news.com.au delivered an audience of 12.706 million, up 7.6% month-on-month, with a margin of 896,000 ahead of the closest competitor, and reaching one in two online Australians with average time spent of 32 minutes.
News.com.au also had the largest audiences in the Entertainment, Finance, Sport, Technology and Travel news categories.
"Australians turned to us at a time when they were trying to navigate both the Voice to Parliament referendum and the escalating crisis in Israel and Gaza," said News.com.au editor-in-chief Lisa Muxworthy.
"The number of Australians we reached in October, the month Australians headed to the polls, was our biggest since May this year."
The News category of Ipsos iris includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.
The chart below shows the News brands’ ranking during October 2023 by online audience size.
Overall, Australians aged 14+ spent more time online, at 3.8 hours or 119 hours per month, during October which was up 3.3% compared to September.
The most consumed website and app categories in October were social networking at 21 million, followed by search engines (20.9 million), technology (20.9 million), retail and commerce (20.8 million) and entertainment (20.7 million).
Games was the fastest growing category in October, up +4.2% compared to September, followed by Homes and Property (+2.9%) and Health (+2.5%).
People aged 25-39 were the largest cohort online, while people aged 40 to 54 spent the most time online in October.
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