News.com.au holds the top spot as Australia’s number one news site for the seventh consecutive month, according to rankings from Ipsos iris for July 2023.
The site also delivered the largest sports news audience since the launch of lpsos iris in January this year.
Leading the News category in Australia with the largest and most engaged audience, news.com.au delivered an audience of 12.338 million, a margin of 1.155 million ahead of the closest competitor, and time spent on the site per person was 33 minutes.
News.com.au also delivered the largest audiences in the Finance News (4.943 million – news.com.au - Finance), Entertainment News (5.348 million – news.com.au - Entertainment), Technology News (2.912 million – news.com.au – Technology) and Sports News (4.636 million – news.com.au – Sport) categories.
News.com.au editor-in-chief Lisa Muxworthy said she was thrilled to see news.com.au hold on to the top spot.
"We never take that number one spot for granted. It is exciting to see that news.com.au continues to be the most-read website, not just nationally, but in all states measured by Ipsos," she said.
"July was a huge month for sport with Wimbledon, the explosive Ashes series, Daniel Andrews scrapping the 2026 Commonwealth Games, and the start of the Matildas incredible World Cup campaign – all on top of our regular NRL and AFL coverage," Muxworthy said.
"There are few things that unite Australians like sport so it is great to see record audiences heading to news.com.au for all the moments they might have missed. Australians know we will always have the talking points covered."
Overall in July 2023, 20.1 million Australians used news websites and apps in July, spending an average of five hours a month consuming news content, according to Ipsos iris.
The News category includes audience and time spent online on both general news and broader news content including weather, sport, lifestyle, entertainment, and business news.
The chart below shows the News brands’ ranking during July 2023 by online audience size.
Australians aged 14+ spent 3.8 hours per day, or 117 hours per month, online in July, an increase of 4.9% compared to June.
The largest audience increases were in the energy supplier/ utilities category, which climbed 12.0%, events and attractions, up 7.2% and sports, up 4.7% in July compared to June. The events and attractions category was fuelled by the launch of the Barbie and Oppenheimer films; the Ashes and start of the Women’s World Cup football saw usage increases in sport.
The most consumed website and app categories in July were social networking at 20.9 million, followed by search engines (20.9 million), technology (20.8 million) and retail and commerce (20.6 million).
People aged 25-39 were the largest cohort online during June, while people aged 40 to 54 spent the most time online.
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