TubeMogul embraces cross-screen trading environment
TubeMogul has announced a strategic partnership with Nielsen, in line with its recent research that 16% of Australian advertisers are buying programmatic video ads that run both on desktop and mobile; and 7% of advertisers are running campaigns exclusively on mobile.
According to TubeMogul Australia and New Zealand Managing Director Sam Smith, the DAR tool is critical for advertisers.
"Nielsen Digital Ad Ratings for Mobile empowers advertisers with independent verification that they have reached their intended audience and allows them to execute cross-screen campaigns more effectively.”
While Smith says the focus is on cross-screen brand campaigns, TubeMogul's programmatic video activity for the month of September showed 77% of advertisers are running campaigns exclusively on desktop.
VW scandal widens to compensation claims
Australian personal injury lawyers Bannister Law expect a flurry of compensation claims from Australians, with over 90,000 vehicles fitted with the ‘defeat device’ in Australia.
Spearheaded by Charles Bannister, firm Founder and Principal who owns an affected Volkswagen, the potential class action has a broader impact than the automotive sliding down Forbes' World's Most Valuable Brands list.
Bannister believes the net may widen to people whose vehicles will diminish in value and those who made ‘environmental’ purchases based on the false emissions data; as well as dealers who sell and resell the VW, Audi, Škoda and Seat diesel vehicles; shareholders, competitors, individuals who may have been injured or killed by the illegal emissions from these vehicles, and Governments and others who have made climate change forecasts based on false data.
Graeme Wood heads strategy for m2m
Communications planner Graeme Wood has joined m2m as Head of Strategy, after a two-year stint as Strategy Director at Global Carat Management.
M2m launched into Australia in 2008 and its move into new offices in Pyrmont, Sydney in April coincided with a “newly invigorated” m2m.
Wood boasts more than 10 years’ experience in planning and strategy, which has seen him work on brands including Diageo, Disney Parks, Sony Mobile and ASOS.
MD Wendy Gower, who joined the agency in 2013, welcomed Wood to the agency.
“Graeme brings a wealth of knowledge and experience across a wide range of industries which will be invaluable to us at m2m”.
Ad industry mourns the loss of Tom Adamski
Publicis Groupe has expressed its deepest sympathy and sadness for the loss of Razorfish Global CEO Tom Adamksi, who died of cancer aged 43.
His many career achievements included serving on the P12 Executive Committee, comprised of Publicis Groupe's top leadership. Prior to being appointed Chief Executive Officer of Rosetta in April 2013, he was the CEO of marketing and product development agency Level Studios.
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