Vodafone signs on for Mardi Gras
Vodafone is signing on as a major partner of the Sydney Gay and Lesbian Mardi Gras s well Mobile Service Sponsor of the festival. The brand was a supporter of the marriage equality campaign, and lats year introduced ‘Connect’, an internal initiative to champion equality and nidsivusuaitlty wihtin Vodafone. Vodafone HR director Vanessa Hicks says: “At Vodafone we believe in equality for everyone. As a business, we’re committed to supporting our employees, customers and the wider community by fostering a safe and inclusive environment that celebrates people regardless of their background, gender or sexuality. We are incredibly excited to give our staff the opportunity to show their support by marching in the Sydney Mardi Gras parade this year and we are proud to be part of Mardi Gras following what has been a historic movement and landmark year for equality in Australia.”
Guardian Aus calls for $50k support
The Guardian Australia has launched its first fundraising campaign to raise $50,000 in reader contributions to support its 'our wide brown land new editorial series'. The content series aims to help turn the spotlight on Australia’s neglected environmental issues. It says Australians feel strongly about the environment, so the funds raised will support the new series of independent coverage which will help to move the issues up the public agenda. Unlike many other media outlets, the Guardian does not have a paywall. While content is free, the publisher relies on readers for support. On the questioning if a brand could simply sponsor the $50k series, The Guardian tells AdNews, “We'd be open to talking to brands about match-funding the reader contribution.” The Australian launch follows three successful fundraising campaigns by the Guardian’s US operation – This Land is Your Land, Break the Cycle and The Mother Load. Donations have so far rocketed up to more than $30k.
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