Adobe targets marketers with new academy
It seems more and more agencies and ad tech firms are looking away from industry body training courses and instead, are launching their own courses and training ventures. Today marks the launch of the Adobe Advertising Academy, which aims to address the fact that it’s becoming “mission-critical” for marketers to adapt, train and cultivate the next generation of advertising talent. The academy, which is free and starts in the US, provides marketers with both certified technical training as well as a broader strategic understanding of industry developments and current events that are necessary to excel in today’s evolving market. New courses on creative strategy, ROI analysis, hiring and presentation skills are designed to arm marketers to succeed in a broader context. The academy builds on an earlier program launched at TubeMogul, which has trained more than a 1000 marketers across North America, EMEA and APAC including Adidas, Heineken, L'Oréal and Walmart.
Toyota’s Brad Cramb joins Audi
Toyota’s long-service CMO Brad Cramb has resurfaced at Audi as the brand’s new sales director. Cramb exited Toyota in February after 22 years at the business, with Wayne Gabriel stepping up to lead the automotive brand’s marketing team. His departure followed the closure of Toyota’s Sydney office and the consolidation of staff into its Melbourne residence. Cramb was unable to relocate to Melbourne. According to his LinkedIn, Cramb joined Audi a month ago.
Uber CEO resigns
Uber co-founder Travis Kalanick has resigned from his post as CEO. The ride sharing service has been under constant scrutiny of late, with a series of internal sexual harassment claims, as well as footage emerging of Kalanick being rude to an Uber driver. According to the New York Times, five of Uber’s major investors demanded he resign immediately in a letter titled “Moving Uber Forward” prior to his stepping down. The investors included one of Uber’s biggest shareholders Benchmark, with one of its partners, Bill Gurley, on Uber’s board. Kalanick will remain on Uber's board of directors.
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