Twitter adds promoted Moments
As part of its ever increasing suite of ad products for brands, Twitter is introducing promoted Moments to complement the Moments product it launched earlier this year. It will allow brands to ‘curate’ a story using a collection tweets, video and rich media content, and serve it as a package to users. It works in tandem with promoted trends. NAB is the first Australian brand to use the new feature, kicking off today with a promoted Moment around the launch of the AFL season. Australia is the fourth region globally to launch to product, following the US, UK and Brazil.
Andrew Knott, National Australia Bank CMO says: "On the eve of the return of the AFL season, NAB will use promoted Moments to celebrate that AFL football is back. NAB's Moment shares what some of footy’s biggest names are excited about in 2016, featuring the likes of Geelong captain Joel Selwood, Melbourne women’s captain Daisy Pearce and AFL CEO Gil McLachlan. Moments is a fantastic opportunity to use a rich media format in a very engaging and surprising way. It opens up Twitter as an even more compelling consumer experience."
Gourmet Traveller launches inaugural Cruising Special
Australian Gourmet Traveller publishes its inaugural Cruising Special today, reflecting the boom in Australia’s cruising market.
The magazine will cover experiences offered in the cruising sector, from a luxury Mediterranean cruise by Ponant to a Silversea adventure expedition, with contributions by Australian travel journalists. Commercial partners supporting the launch include Uniworld, Scenic Partners, Holland America and APT.
Land Rover Australia launches mobile sauna tour
Land Rover has partnered up with agency Spark44 to launch a mobile sauna that will tour Australia behind a Land Rover Discovery Sport.
The Adventure Sauna starts it tour on 26-29 March at Jan Juc Beach near Torquay to coincide with the 2016 Rip Curl Pro Bells Beach where Land Rover ambassador Sally Fitzgibbons will be competing.
Medium Rare to publish David Jones magazine
Media Rare Content Agency has been appointed as publisher of David Jones’ new customer magazine and app, due for launch in August 2016.
The seasonal print magazine will deliver content around fashion, beauty, home and food and will be distributed in store and mailed to loyal David Jones’ customers.
M&C Saatchi's Asia and Australasia arm dips in profit
M&C Saatchi's Asia and Australasia operating profit dipped 17% in its full year results announcement off the back of foreign currency headwinds and drag from Japan.
However, like-for-like revenues for that arm of the business was up 5% with Australia singled out as doing “very well” in the first quarter of 2016 too, off the back of its Woolworths win.
The group saw revenue boost 6% to £ 178.9m while profit after tax and MI was up 27% on £ 13.2m.
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