News Bulletin: TV code changes a 'real win' says Free TV Australia; Rumble's #UglyXmasRashie for Cancer Council

By AdNews | 10 November 2015
 

TV code changes a “real win” says Free TV Australia

An updated and simplified Commercial Television Industry Code of Practice has been hailed by Free TV Australia as a “real win” for viewers.

The Australian Communications and Media Authority's changes to the code will ensure a wider range of programming choices and reflect the contemporary digital media environment, said the industry group.

After a review, the ACMA decided not to change the amount of advertising on commercial free-to-air TV, to introduce new safeguards on news and current affairs advertising and complaints handling, and to limit the exposure of children to unsuitable material, among other adaptations.

Rumble and Cancer Council release #UglyXmasRashie

The uglier the better is the message in a new campaign by Rumble Creative and Media for Cancer Council Queensland.

Rumble Creative and Media has gone counter-intuitive by designing the Ugly Xmas Rashie, a gawdy rashie that promises to attract as much attention on the beach as it deflects UV rays with its UPF 50 rating.

Launched yesterday the product plays on the idea of the ugly Christmas jumper that is a seasonal institution in places like the UK, where the colder weather allows for them to be re-used year-after-year.

 

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