The Hallway wins Steadfast account
The Hallway has won the creative, digital and strategic communications for general insurance broker network Steadfast Group. The agency has strong financial service experience working with companies including TAL, Bank of Queensland and ANZ in the past. Steadfast Group marketing manger Amanda Rohl says: “The Hallway stand out in this market as the obvious choice for us. They know our category, they know our audience and they know how to create data driven connection strategies underpinned by strong ideas. We’re looking forward to seeing the impact of their approach on our brand."
Isobar US forms marketing intelligence practice
Isobar US has launched a new offering designed to bridge the gap between consumer insights and experience design. The offering, called Marketing Intelligence Practice, was formed by combining Dentsu Aegis Network marketing research companies Copernicus Marketing and Forbes Consulting Group which will now be part of the Isobar umbrella. The new practice will be led by the original founders of Copernicus Marking and Forbes Consulting Group, Peter Krieg and David Forbes.
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