Sorrell weighs in on ANA's latest recommendations
WPP's global chief executive Sir Martin Sorrell has called out Ebiquity and its off shoot FirmDecisions for having a “major conflict of interest” when it comes to the findings it handed down in conjunction with the Association of National Advertisers (ANA) on transparency. Sorrell is currently in the country and was speaking with The Australian about the guidelines revealed yesterday by the ANA and Ebiquity that called on marketers to tackle the issues head on.
Sorrell told The Australian today: “Ebiquity is in the business of generating audits and it’s recommending further audits. People talk about conflict of interest. If ever there was a conflict of interest it must be the position of Ebiquity recommending audits — being an auditor.”
Christian Fricke named as MD of Bauer’s digital arm
Bauer has appointed Christian Fricke as MD of Bauer’s digital arm, Bauer Xcel, following Carl Hammerschmidt’s surprise exit last week. Fricke has been brought over from the Bauer Xcel German operation, where he headed up the team, as newly appointed CEO Nick Chan prepares for the next period of growth at the publisher.
Yahoo's lacklustre results may mark its last ever independent report
Yahoo has revealed its quarter two results, with the business reporting a revenue decline of 19% compared to its last quarter.
Its latest results may also be its last as an independent company, with many reports pointing to Yahoo receiving final bids for a buyer as soon as Monday. Those said to be lining up to take over the embattled internet business are Verizon, AT&T and an investment group that is comprised of private equity firms and is backed by Warren Buffett.
IPG's Mnet rebrands to Ansible
IPG's Australian-based mobile agency Mnet, is rebranding to become Ansible as the shop repositions its capabilities to take on the rapidly evolving mobile technology and communications space. This re-brand brings Australia in line with IPG Mediabrands' global roll out of the Ansible brand. Ansible in Australia will be positioned across three business pillars: Strategy and consulting, enterprise mobility and mobile marketing solutions. Mnet was acquired by IPG Mediabrands in February 2013.
Bauer’s Beauty Directory launches influencer network
Bauer-owned Beauty Directory has launched an influencer network to connect brands with social media influencers to bring campaigns to life. The team from the beauty and health website has started working on campaigns for Schwarzkopf and Kosmeaa and will work with brands to recruit targeted influencers that best serve commercial partners.
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