Sky Media Selects Videology
Sky Media has partnered with Videology to establish a programmatic system for its digital ad inventory.
New York-based Videology will put together the a system covering inventory management, optimisation and prioritisation for the ad sales division.
Controlling “frequency exposure across multiple video platforms and devices” will be the order of the day for Videology.
Plans are in place to have the system up and running in the first quarter of 2016.
Carat Sydney brings in new group business director
Carat Sydney has added a new group business director to its team.
With 14 years of media experience in Australia and the US, Ewelina Jones will work across the Woolworths Liquor Group with accountability across Dan Murphy’s, BWS, The Wine Quarter and Pinnacle brands, heading up teams in both Sydney and Melbourne.
Jones replaces Richard Smith, who lead the account for two years. Smith will be moving within Carat to further develop his leadership experience. Jones will head up a portfolio of brands including Freedom, Expedia, GWF and Omega Pharma.
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