Sizmek launches new ad management platform
Sizmek has today unveiled its new ad management platform, MDX-NXT, which enables customers to build and target ads, buy media, manage data and campaigns and evaluate their success across all of digital touchpoints. More than just ad serving, Sizmek says MDX-NXT brings more speed and efficiency to the trafficking process and faster access to data.
Eyeota and Rocket Fuel partner up
Eyeota and Rocket Fuel have announced a global partnership, which will see Eyeota’s data segments be available in Rocket Fuel’s programmatic marketing platform, so advertisers worldwide can target specific audiences for online advertising.
CEO of Eyeota, Kevin Tan, says: “Rocket Fuel is one of the leading programmatic marketing platforms and introducing Eyeota’s data segments will empower advertisers and media buyers to purchase high quality data to target their online ads effectively.”
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