SBS picks up W-League, Matildas games
SBS has stuck a deal to broadcast the W-League and Matildas games in partnership with Foxtel and Football Federation Australia. The public broadcaster will show up two W-League games each week throughout the season, which starts tomorrow and runs until February on SBS Viceland as wells as Matidlas friendlies with China in November. The tenth W-League season will feature some of the best players in the world, including Matildas Sam Kerr, Lisa De Vanna and Emily Van Egmond.
Gillette sponsors cricket
Procter & Gamble's shaving brand Gillette has signed a two-year sponsorship deal to become the naming rights partner of Cricket Australia, the One Day International series and T20 International series within Australia. The sponsorship deal includes activations that allow some fans to sit inside the boundary fence, access to the dressing rooms as well as ticket giveaways and promotions.
Cricket Australia's James Sutherland, Australian cricket captain Stephen Smith,
P&G's Magesvaran Suranjan, fast bowlers Pat Cummins and Mitchell Starc.
Michele O’Neill resurfaces at Edelman UK
Michele O’Neill, former strategy director at VCCP Sydney and founding chair of The Agency Circle, has joined Edelman as global strategy partner. Having relocated to Europe earlier this year, she will be based in the UK and will focus on shaping brand strategies. O’Neill has 25 years experience in global roles at IPG’s Lowe and WPP’s Ogilvy. She says: “In a world where we now see behind the brand; trust, integrity and transparency are the attributes that matter. Edelman and its practitioners sit at the heart of where the real influence lies with brands, business and people; creating relevant conversations that are earned, not bought. It’s an exciting time in our business. What a privilege to transfer my skills, as well as learn new ones from masters like Edelman.”
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