NT News’ cheeky supermoon
The supermoon of the century dominated social media last night and now it’s causing a stir on the front page of the NT News. During the super moon, the newspaper shared a picture of its cheeky front page – a bare bottom. NT News is known for its crazy headlines and non-traditional front pages.
New local lead for Rocket Fuel
Rocket Fuel has today named Mailee Creacy as its country manager for Australia and New Zealand. Creacy has worked at Rocket Fuel for six years, she was formerly director of platform development for Rocket Fuel in New York and moved to the Sydney office in September to take up the position of Sales Director for NSW and QLD. In this role, Creacy will be charged with overseeing all of Rocket Fuel’s business and operational activities across Australia and New Zealand. She will also lead the sales functions, ensuring the sales and product strategy delivers best-in-class client partnerships.
Chris Savage resurfaces at The 6am Agency
Former WPP right-hand man, Chris Savage, has resurfaces at newly re-branded PR company The 6am Agency. The shop, which has previously focused on “wellbeing and good living” PR, will now be known for delivering “insights-led creative story telling which engages audiences with relevance and authenticity, across earned, owned and paid” media. Savage has become chairman and partner at the agency.
Nutella dives into content
Nutella is aiming to spread happiness with a new content series being pushed out of the US. It's fair to say that the spread is already universally loved, but the brand didn't want to create a traditional brand campaign rather it has created a documentary series, with one episode being released each week.
You can see the first episode below for yourself:
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