Reckitt Benckiser moves Nurofen and Finish creative accounts
Reckitt Benckiser has moved the global creative accounts of two of its larger brands, Finish and Nurofen, Campaign reports.
Havas has picked up creative for the dish washing brand Finish and McCann had won global creative for Nurofen.
Both accounts were previously with Wieden & Kennedy, and Havas before then. A Reckitt Benckiser spokesperson confirmed the moves to the UK trade publication. In Australia, Nurofen was ordered to pay a record fine over misleading claims for its special pain range.
#NuggsForCarter breaks Twitter records
A teenager with a love of Wendy’s chicken nuggets has displaced Ellen Degeneres as the author of the most-retweeted post on Twitter. Just over a month ago, Carter Wilkerson asked Wendy’s via Twitter how many retweets he’d need to get a year’s supply of free chicken nuggets. The company’s response? “18 million.” Sure, that was almost 15 million more than the record holder at the time, Ellen’s Oscar selfie, but that didn’t stop Wilkerson, who has now broken the record. And yes, Wendy’s says it’s giving him a year’s supply of free nuggets.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
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