SCA poaches WIN sales head for Melbourne
Southern Cross Austereo has appointed a former WIN NBN sales director as head of TV sales in Melbourne. Otto Ablinger's role will be to maximise SCA’s television revenue in the Melbourne advertising agency market. Ablinger has more than 20 years' experience working in senior sales roles, most recently as the Melbourne national sales director for the WIN Television Network. This week, WIN and Ten sealed an affiliate broadcast deal, while Southern Cross Media Group and Nine recently joined forces in new regional agreements that come into play in July.
Nova appoints strategy lead
Nova Entertainment has announced the appointment of Nathan Reay to the newly created position of head of strategy and development at the company.
The new role, reporting to the company’s CEO Cathy O’Connor, will be involved in seeking and executing strategic initiatives for the group in a changing media landscape. Reay previously held a senior role overseeing strategic acquisitions at Bauer Media in Australia.
Dentsu partners with startup hub
Dentsu Aegis Network has formed a partnership with Melbourne-based, startup community and innovation hub, York Butter Factory (YBF), giving its staff and clients access to a new stream of innovation, creativity and industry connections.
Established in 2011 YBF is the destination point and growth platform for Australia’s most innovative technology startups, corporates and early-stage investors. In partnering with the YBF, Dentsu joins a collection of Australian and international organisations who are supporting the YBF community, including; Qantas, Coles, ANZ Bank, EY, IBM and Salesforce.
Global RAPP CEO part of lawsuit
Former US president of Omnicom direct marketing agency RAPP, Greg Andersen, has filed a suit against RAPP global CEO Alexei Orlov, claiming he was fired for speaking up against Orlov's “destructive behaviour”.
AdWeek is reporting claims that Orlov's behaviour includes calling women “fat cows”, slurs to a Jewish employee and not promoting a female executive because she was “too pretty” to be taken seriously.
Andersen is claiming that on reporting Orlov's behaviour to HR, he was subsequently fired.
A new front moves in for WillyWeather
Australian weather service WillyWeather has unveiled a new look advertising section across its desktop and mobile platforms with tools that now help brands target niche demographics via Census data.
The site, which delivers local weather data from sources including the Australian Bureau of Meteorology, now includes features allowing users to test any ad unit on the site live, with realtime data available.
WillyWeather director Will Bruce says unlike other publishers, it can refine a target audience so it hits specific demographics using Census data. It also targets based on different types of weather conditions such as humidity, wind, rainfall, temperature and warnings.
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