Pharma co moves to new agency
Italian pharmaceutical company Menarini, which according to Nielsen had a media spend of nearly $2.5 million in the last 12 months, has parted ways with GroupM's MEC media agency.
The business, which searches for pharmacological solutions, carries out research and follows the creation of biotechnological drugs from early stage research through to the pilot scale and up to industrial production, has moved to independent agency Atomic 212, AdNews understands.
MEC CEO James Hier confirmed that after a year with MEC both parties mutually agreed to part ways. Neither Atomic 212 or Menarini were able to comment.
63% of marketers adopt customer journey
Salesforce Marketing Cloud’s global 2016 State of Marketing report has found the rise of the connected customer is forcing marketing to evolve from delivering outbound campaigns to managing personalised experiences, with 63% of marketers adopting a customer journey strategy as part of overall business strategy.
Research also found the number one priority for Aussie marketers in 2016 is brand awareness, followed by customer engagement and social media engagement.
303 MullenLowe appoints two global creatives
303 MullenLowe has made two global hires as it looks to bolster its creative department. Harry Stanford is joining the agency as a senior integrated copywriter, having previously worked as some of London’s top agencies including BBH, RKCR/Y&R and Havas London.
In addition, Jeena van der Heul is joining as an interactive art director, joining from a role at JWalter Thompson. He previously worked at Weiden+Kennedy Amsterdam and a number of Europe agencies.
Bauer Xcel axes five positions
Bauer Media’s digital arm Bauer Xcel has absorbed five positions, including general manager of operations Marcelo Silva. Head of digital marketing, Kiff Newby, has also been let go.
Bauer Xcel managing director Carl Hammerschmidt says in statement that the structural changes are "necessary" moving forward and the company is on track for a "successful" 2016.
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