Optus appoints Ben White to lead marketing and product
Optus has appointed Ben White as MD of marketing and product for the teclo's consumer business. White will be responsible for Optus’ consumer mobile and fixed products, TV and entertainment services, brand and communications, analytics and insights and innovation. White has been with Optus since 2006 in a variety of senior roles, working across campaigns including Yes TV by Fetch and Optus Music.
Optus commenced a search for a new marketing lead after its managing director of marketing and product, Vicki Brady, left the business in December. Brady's departure came as Optus unveiled its new rewards program Optus Perks less than one month after its former loyalty venture ended.
Snapchat exceeds Twitter in daily users
Snapchat has exceeded Twitter's daily users after only four years of operation, with reports in AdWeek it has reached 150 million users. While Twitter hasn't released daily user numbers for some time, its figure has been calculated at 140 million users.
PepsiCo CEO Roger Enrico dies
Roger Enrico, the former PepsiCo CEO and cola war warrior who oversaw breakthrough, entertainment-fueled marketing, has died. Enrico, who was 71, spent 30 years at PepsiCo, including serving as CEO from 1996 to 2001, when he retired. His legacy includes overseeing ads that connected the cola to stars such as Michael Jackson, Tina Turner and Lionel Richie via the 'Choice of a New Generation' campaign.
The Saturday Telegraph launches new BW Magazine
The Saturday Telegraph will launch a 28-page BW Magazine tomorrow. BW Magazine is the "brainchild" of The Saturday Telegraph editor Jeni O’Dowd, who said it was designed for busy parents and includes real-life interviews, celebrity news and glamour, parenting advice from respected psychologist Dr Justin Coulson, the latest fashion trends and more.
The new magazine replaces Best Weekend and Kidspot magazine and is the first new product launch for The Saturday Telegraph in two years.
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