Ooh! Media sees a digital revenue jump of 47%
Outdoor media company Ooh! Media has revealed its full year results for 2015, with the business seeing a 47.6% jump in its digital revenue.
The business saw strong numbers across the board, reporting pro forma EBITDA of $57.7m, up 37.1% on the previous year, exceeding the prospectus forecast by 18.8%.
Ooh! Media’s CEO Brendon Cook says the company had delivered “significant” profit growth and margin expansion while achieving operational milestones in 2015.
“Our performance reflected the execution of a business strategy for sustainable growth and initiatives that delivered advertisers increasing engagement with the most diverse, location-based audience,” Cook says.
“oOh!media achieved significant inventory growth in 2015 through contract wins and extensions and strategic acquisitions. We secured 145 new contracts and tenders including the sought after NSW Roads and Maritime Services contract for 13 large format billboards across Sydney’s road network.”
APN Outdoor sees profit boost
APN has seen revenue growth of 20% to $300.8 million in its first full year as a publicly listed company.
The outdoor group saw its pro forma earnings before interest, taxes, and amortisation (EBITA) grow 62% on last year to $73.3m while its statutory net profit after tax (NPAT) was up 83% on the prior year, to $43.3 million – 53% ahead of its prospectus forecast.
Over the year, APN grew its digital billboards to 52, after rolling out an addition 18 Australian screens, nine in the Sydney market alone.
The company noted that “demand from advertisers and agencies for our large format digital screens remains strong and as a result, we are planning to accelerate our rollout program in 2016 to over 20 new digital 'Elite Screens'.”
ADMA and the AMI to team up
The Australian Marketing Institute (AMI) and the Association for Data-Driven Marketing and Advertising (ADMA) are set to form an education partnership to help their members hone and extend their skills through a series of modular, online courses.
The AMI Online Training, powered by ADMA IQ, will give professional marketers exclusive access to a flexible online training portal designed to fill knowledge gaps, open new career paths and support business growth and development.
The online training platform features courses from entry level to advanced, covering analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy and compliance. See here for more.
The platform will launch at the end of February.
7flix launches on Sunday
Seven’s new digital channel, 7flix, launches this Sunday with a schedule of movies and first run US shows.
Seven Network announced the free-to-air network earlier this month, saying it will offer shows including Seinfeld, Grey’s Anatomy and Scandal.
Movies such as Love Actually, Sister Act, Ten Things I Hate About You, Meet the Parents and Coyote Ugly will rollout in the first few weeks.
Twitter launches branded emoji with ANZ for Mardi Gras
Twitter is celebrating LGBTI diversity by giving the Sydney Mardi Gras Festival it’s very own emoji.
From now, people on Twitter will be able to celebrate Mardi Gras by Tweeting #GAYNZ, activating a rainbow flag emoji.
To mark its continued support of Sydney Mardi Gras, ANZ’s Darlinghurst branch on Oxford street has been rebranded as a #GAYNZ branch decorated with a flower arch, baroque and tropical stylings. Read more here.
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