Facebook fails in audacious US$610m swoop for IPL
Facebook has uped the ante on live sport by tabling a US$610 million bid for the right to stream the Indian Premier League cricket competition across the world. The bid is easily the largest tabled by a social media network for a sports property. It will serve as a warning that digital media companies with deep enough pockets to radically shake-up the market are eyeing some of the top sports competition, as predicted by AdNews recently. The IPL is the richest and most watched annual cricket tournament, attracting the leading international cricket stars from across the world. The exclusive broadcast rights package, which includes digital and TV, were eventually secured by 21st Century cable TV network Star India for US$2.5 billion.
OMD wins food manufacturer client
OMD has been appointed media agency of food manufacturer Simplot, taking the account from incumbent Initiative with immediate effect. OMD's Melbourne office will handle media strategy, planning and buying across Simplot's stable of frozen food and packaged goods, including the brands Birds Eye, John West, Leggo's and Edgell.
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