News Corp bigger than Facebook?
According to the latest release of Emma data, News Corp is claiming victory over Facebook with its total audience now reaching 15.96 million people over 14 million. The audience is made up of the latest Emma data, as well as the inclusion of the new Nielsen DRM data. When looking at Facebook's total numbers it reaches 14.9 million people. A News Corp spokesperson said: "It's official - our cross-platform audience is now bigger than Facebook's. Today's emma data, in combination with Nielsen's new DRM confirms that no-one comes close to the reach and engagement that we have with Australians."
When it comes to the other findings from Emma, seven in 10 Australians (71% or 12.7 million) access news media on digital platforms - desktop, smartphones and tablets - the latest Enhanced Media Metrics Australia data has found. Despite this, print news media is read by 13.7 million people (76% of the population) each month. The majority (11.7 million) of readers consume national and metro newspapers, while 4.9 million people read regional and community newspapers. The Sydney Morning Herald and its website had the largest cross-platform readership in February, with 5.9 million readers, followed by News Corp titles Daily Telegraph (4.5 million) and Herald Sun (4.4 million).
Singapore Airlines reviews social media account
Singapore Airlines is seeking expressions of interest for its global social media campaign and production work. Last year, ZenithOptimedia won the airline's global media planning and buying account from MEC, which had held the account for 15 years. The social media tender is targeting creative, social media and marketing agencies that have experience working on global brands; Singapore Airline's network spans 35 countries in six continents. The tender will be split into two phases - a pre-qualification followed by a request for proposal.
Twitter opens creative awards
Twitter has launched creative awards for the first time in its 10-year history, rewarding innovative work on the platform. The Twitter Awards will be given out to campaigns in seven categories: live, culture, impact, creativity, response, growth and promote. Winners will receive a $125,000 Twitter ads credit to regional finalists in the #promote category and a $250,000 cash prize will be given to the grand prize winner.
Nova restructures Create team
Nova has restructured its in-house creative unit, Create, in both Sydney and Melbourne. Under the new structure, Kate Day will lead the team in the role of national commercial strategy director. Day has been with Create since its inception in 2011.
As part of the restructure Kim Kerton has been promoted to the role of Sydney head of Create, leading the team locally to deliver on the national vision. Her Melbourne counterpart will be Jaclyn Shaw as Melbourne head of Create.
In addition, Andy Milne has been promoted to the newly created role of head of creative service. Milne will be responsible for delivering market leading creative content and development of innovative new business opportunities.
Facebook unveils plans for sponsored chats
Facebook has unveiled new ways for brands to connect with consumers on its platform, with plans to allow brands to send sponsored messages through messenger. To be able to send business promotions, marketers must first match the phone numbers of customers with Facebook users who opt to receive messages from advertisers.
SpotX growth driven by OTT video, ad serving
Video inventory management platform SpotX has reported 56% revenue growth after strong gains in over-the-top (OTT) video and ad serving. The business reported growth of 385% in mobile and connected TV net revenue grew, which now accounts for 15% of revenue globally. An expansion of its publisher ad server helped that business unit grow 74% in the past year. In 2015, SpotX signed 285 new platform clients, including Reader’s Digest, Meredith Local, LifeZette, Newsy and Demand Media.
News Corp backs Award School
News Corp Australia is supporting the Communications Council's creative training program, Award School. News Corp Australia MD metro and regional publishing Damian Eales said: “Tomorrow’s creatives will be required to develop ideas that work across a range of new and emerging platforms, but they will also need to understand the innovative and powerful possibilities available in more traditional mediums such as print."
US mobile carrier pulls ad featuring the word 'ghetto'
US mobile company Sprint has pulled an ad featuring a woman calling its competitor T-Mobile “ghetto”. The ad featured sprint CEO Marcelo Claure asking a customer what she thinks of T-Mobile, to which the woman responded with the word. The spot was subject to social media backlash before being pulled by Sprint.
Channel T acquires two Mondelez accounts
Channel T, digitally-led creative agency, has acquired two brands from the Mondelez portfolio. Philadelphia and Kraft Nut Spreads social media is now being run by the agency, having worked with Mondelez brand Vegemite’s digital and social presence over the last five years.
Channel T current clients include Heinz, Hungry Jack’s, 3M, Golden Circle, Pascall, Sour Patch, Ego Pharmaceuticals and a2 Milk.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.