MediaCom appointed Sunsuper media agency
Superannuation fund Sunsuper has appointed MediaCom Brisbane as its media agency after a competitive pitch. MediaCom Brisbane will be responsible for media buying, planning and branding strategy for one of the nation's largest super funds. "Sunsuper is a great fit for us as we are both people first businesses with a high drive for creating and sustaining meaningful connections with members and consumers nationally. I’m looking forward to a successful partnership with Sunsuper,” MediaCom Brisbane managing director Katherine Williams said.
MPP wins Musashi creative
Media & Production Partners (MPP), a full service agency specialising in media planning and buying and production services, has been appointed to look after the creative of sports nutrition brand Musashi. MPP, set up by Jimmy Hyett earlier this year, already works with clients in the production and video space, including the Media Federation of Australia, GroupM, PharmaCare, Budgy Smuggler, Bikini Bods Gyms, and QMS Media. MPP will work closely with Musashi’s digital agency of record, Switch Digital.
You can now watch Netflix offline
In a Christmas miracle, Netflix will now let users download its content when they are offline. In an announcement made by Netflix, the SVOD service says the new feature is included in all plans and available for phones and tablets on Android and iOS. So get downloading, folks.
JTW NZ names Justin Barnes as ECD
J. Walter Thompson New Zealand has hired Justin Barnes as ECD. Justin, who was most recently creative director at SapientNitro in London, will take the creative reins in January. Barnes has been responsible for highly-awarded campaigns across 15 years at ad agencies Saatchi & Saatchi, Ogilvy and David & Goliath, across brands including Footlocker, Converse, McLaren Automotive, Standard Chartered Bank, Ladbrokes and Lycra.
CX agency Lavender grows experience design team
Susann Clifton-Smith (PhD) has joined CX agency Lavender’s expanding experience design team lead by head of experience design, Eric Folger. Clifton-Smith started her career in IT, academia and digital consulting. Specialising in the psychology of people, asking questions that identify customers’ unarticulated needs, Clifton-Smith further strengthens CX agency Lavender’s capability to use insights that help its clients build meaningful relevance and shape customer solutions. She joins CX agency Lavender from UI Group where she was previously head of experience design.
Affiliate co heads for ASX listing
Malaysian affiliate marketing firm I Synergy Group has completed the first leg of its IPO roadshow with a view to obtaining a listing on the ASX. The firm is looking to raise $8 million at 20 cents per share. Funds will be used to expand into Indonesia, Philippines and Australia. I Synergy provides merchants and advertisers with performance-based affiliate marketing solutions. Since incorporation in 2008, the business has attracted more than 1000 blue chip advertisers including Agoda, Lazada, Sephora, Expedia, Groupon and AirAsiaGo.
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