Masters' 20% rise in losses puts further pressure on Woolworths
Fresh evidence of the drag being generated on Woolworths by home improvement chain Masters has been revealed in results from its' US co-owner, Lowe's.
Results released overnight by Lowe's show that Master's total losses are up 20% year-on-year, despite Woolworths efforts to revamp the fortunes of the chain.
Investment bank Merrill Lynch has forecast Masters will generate $290 million in losses this year, rising to a possible $350 million in 2017, according to The Australian.
Locally new Woolworths chairman Gordon Cairns is under pressure to close down or sell Masters as a step towards strengthening the parent company.
Louder promises to cut digital wastage after inking Screen6 deal
Marketing consultancy Louder is promising to slash digital media wastage after signing a deal with a Netherlands-based tech company to launch their cross device identity management technology in Australia.
The company says digital media spend could be cut and conversion rates ramped up through use of Screen6, which is intended to help advertisers to more effectively target users who are using multiple devices.
Rather than relying on cookies which were made for a single device world, Louder said Screen6 uses first party data from advertisers to more efficiently engage with consumers regardless of the their location or the device they are using.
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