The Royals wins QVB and The Strand
Indie shop The Royals has won the creative account for Sydney's Queen Victoria Building and The Strand. It plans to launch the first work for the city shopping destinations in January 2017. The retail destinations are owned by property firm Ipoh. The Royals has also picked up City of Melbourne, Melbourne Racing Club, Sara Lee, Spotless, Snack Brands Australia, Lion and Film Victoria this year.
Integral Ad Science pushes mobile ad innovation
Technology and data company Integral Ad Science is hoping to drive innovation in moveile ads with the launch of an open source mobile verification software development kit (SDK) for media quality measurement. Publishers will be able to measure their mobile inventory without the need to integrate multiple SDKs from various partners, it claims. It has support from Ansible, Conversant, Google, InMobi, Lenovo, Médiamétrie, the Media Rating Council, MoPub, OpenX, and The Trade Desk.
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