McDonald's hires ex-eBay, Ripcurl marketer
Digital marketer Dane Sharp, who has held positions with eBay, Under Armour and Ripcurl in Australia, has been hired as digital experience manager for McDonald's Australia.
A note on his LinkedIn explains that McDonald's has "bold plans to evolve the customer experience for the digital era" and that his "team is leading the worldwide effort to develop and orchestrate digital initiatives across every facet of our interactions with customers" including new brand engagement, e-commerce, service delivery, and digital content capabilities.
Foxtel announces first price rise in 18 months
Foxtel reveals first price rise in 18 months as basic monthly package climbs from $25 to $26 a month. The rise has prompted a backlash on social media from users but will potentially boost its annual profits more than $30 million.
The decision comes just 18 months after Foxtel slashed the price of its basic service from $49 to $25 a month.
Fairfax Media appoints Kristiaan Kroon
Kristiaan Kroon has been appointed national agency sales and commercial partnerships director, responsible for Fairfax Media's national agency sales, trading strategy and commercial partnerships.
Kroon, who joined Fairfax a year ago as director of commercial development and partnerships, continues to report to Australian publishing media commercial and marketing services director Tom Armstrong.
Cadreon to plug into Rubicon's programmatic platform
Rubicon Project and IPG Mediabrands’ Cadreon have announced a global partnership where Rubicon's Guaranteed Orders programmatic platform will be used by IPG's ad tech unit.
Cadreon will from now on use the full-stack direct order automation solution to power the reservation of direct inventory across desktop, mobile, and video advertising.
Nominations are open for Australian Marketing Institute 2016 Awards
The Australian Marketing Institute has announced nominations are now open for the Awards for Marketing Excellence, with winners to be announced at a gala event in Sydney in October this year.
The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices. It includes awards such as Campaign of the Year and Future Leader of the Year. You can enter here.
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