Back in the game
Former Dentsu Aegis Network Australia CEO Luke Littlefield has resurfaced at The Unit Co. The business is a collaboration of entrepreneurs from across Asia that have united to form a firm that delivers services such as consulting over digital transformation, digital marketing, platform implementation and integration, social media, business consulting – and more. In February AdNews revealed the news that after a decade at Dentsu, Littlefield would exit the network - with CEO of Carat Simon Ryan stepping up to replace him. Carat has still not yet announced a new CEO. There is also a media agency CEO gap at OMD Sydney, after Peter Horgan took the top Omnicom job from Leigh Terry.
Jim Beam pitches global creative
Parent company Beam Suntory has put the Jim Beam creative up for global review. The brand is currently handled by three global agencies including the Sydney-based independent agency The Works and two overseas agencies Mekanism and Jung von Matt. AdNews has approached The Works for comment.
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