Grant and Tayla take out Love Island Australia crown
Love Island Australia Finale on 9GO! was the top program last night among multichannels with people age 16-39 and people 25-54, while the 'Winner Announced' segment of the show was the second highest rated. The finale, which saw couple Tayla and Grant walk away with $50,000 and the title of Love Island Australia winners, recorded a peak national audience of 321,000 (5 City: 239,000 / Regional: 83,000) and an average national audience of 262,000 (5 City: 198,000 / Regional: 64,000). The series averaged an audience of 500,000 across 9GO! And 9Now (9GO! Consolidated 28 series average of 263,000 / 9Now series average video player measurement of 237,000). The show is also Nine’s most-streamed live non-sport program.
Isobar Group commences digital transformation project with University of Canberra
Isobar and Accordant have launched a new partnership to lead the digital transformation of the University of Canberra, after winning a competitive pitch. In the first joint project since Accordant joined the Isobar Group in March, the teams will draw on Dentsu Aegis Network capabilities for the University of Canberra’s Digital Student Journey project. The outcomes will be to enhance the online student experience through digital engagement, conversion and retention strategies, while supporting students throughout their academic life and beyond. The platform will position the University of Canberra "as one of Australia’s most digitally progressive tertiary institutions".
VMO announces expansion into Fernwood Fitness
VMO has entered into a commercial partnership with Fernwood Fitness. The agreement will see VMO take on the production of Fernwood’s custom magazine and roll out of a digital advertising network throughout its clubs. The first edition of the new magazine will launch on the July 18 with an increased circulation of 50,000 copies to be distributed throughout 69 locations Australia-wide. The re-launch of the magazine will be accompanied by a digital screen rollout growing the VMO Active circuit. VMO’s custom publishing arm already includes Fitness First Magazine. The addition of Fernwood magazine will deliver a combined readership of 300,000+ for both publications.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.