LinkedIn marketer upgraded to dual managing director role
LinkedIn has promoted its top marketer for Asia-Pacific to a dual role in which he will also take on the responsibility of managing director for the region.
Current head of marketing solutions, Oliver Legrand, who joined LinkedIn in 2012, has more than a decade of leadership, marketing and business development experience in APAC. Before joining LinkedIn, he was General Manager of The Wall Street Journal Digital Network for Asia.
Ratings agency concerned about Woolworths' performance
Moody's rating agency has sounded the alarm over Woolworth's operating performancing, downgrading its outlook from stable to negative following the release of weaker than expected sales figures and lower profit estimates.
Though the ratings agency maintained the company's Baa1 credit rating for the time being it highlighted concerns over Woolworths heading into the Christmas period without a CEO and the “unpredictability and rapid evolution” of its operating performance.
AppNexus tech to allow ad buying based on viewability verification
Ad tech company AppNexus has launched a platform which creates the means for advertisers to know if their ads are viewable before they are served and to buy only viewable ads.
In doing so, the company claims the technology “fundamentally raises the bar for accountability and verification” across the advertising industry.
The platform intends to allows advertisers to tell whether or not an ad on a page ever enters the viewable frame while a website appears on a monitor. The company says the technology will make digital media more accountable than traditional media and encourage publishers to adjust layouts to increase viewability.
Toga Far East Hotels strikes deal with Guvera
Australian hospitality group Toga Far East Hotels have announced a partnership with locally-backed streaming company Guvera, the first local hotelier to link up with an on-demand music streaming service.
The move is an attempt for the hotel chain to connect with their target millennial audience, with the initial signing rolling out in the Vibe Hotel Canberra Airport.
It follows last year's Spofity tie-up with Uber to give passengers the option to personalise the soundtrack playing in cars, and Guvera's sponsorship of The Voice in June this year.
The partnership will include branded playlists featuring music for different moods, as well as destination guides including travel and lifestyle tips.
ABC brings in new Head of Audience Insights
ABC has recruited abroad to bring in a new head of audience insights, aiming to deepen its understanding of its audience reach and engagement.
Alicia Olson-Keating will step into the post on November 5. Olson-Keating's most recent role was as Senior Director of Research with Bell Media, Canada’s largest media company, in a role focusing on cross platform research and maximizing audience growth. She previously worked at US commercial broadcaster CBS with Astral Media in Canada.
Olson-Keating replaces Lisa Walsh, who vacated the role earlier this year.
Pearman Media buys into Advertising Media Professionals
Pearman Media has taken a stake in Advertising Media Professionals, a direct response media agency.
Dominic Pearman, managing director of Pearman Media said the direct response agency business holds a key position in the advertising industry and the investment builds upon and strengthens Pearman Media's existing relationship with AdMP.
Coca-Cola campaign wins Warc award
Coca-Cola's #colouryoursummer campaign has won the inaugural Warc Prize for Connection Strategy.
The campaign, by UM Sydney for Coca-Cola South Pacific was selected out of a shortlist of 20 entries for the $5,000 award, which showcases the best examples of channel thinking that deliver advantages for brands.
Entries were judged by a panel of senior marketers and agency-side strategy experts. Aaron Fetters, the chair of the judging panel and svp/Marketing Solutions at comScore, praised the campaign’s “integration of touchpoints and channels”.
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