Initiative Perth wins Adventure World media
Initiative Perth has been appointed to manage the national media portfolio of Western Australia’s leading tourism and entertainment theme park Adventure World following a competitive review process. The agency will lead media outreach supported by Initiative offices in Sydney and Melbourne. The theme park is open during summer and attracts nearly 500,000 visitors per year. During the 2014/15 season, Adventure World achieved the highest percentage of four and five star reviews of any Australian theme park. Top rides include the $12 million roller coaster Abyss (pictured) and the $7 million dollar Kraken, the longest, tallest and steepest funnel water slide in the world.
iProspect awarded RACV SEO work
The Royal Automotive Club of Victoria (RACV) has named iProspect as its SEO partner in a three-year deal. The Dentsu Aegis Network digital marketing agency will manage SEO across all RACV products and services, including hospitality, insurance, breakdown service, finance and travel. iProspect chief executive Dan Kalinski says: "This win will allow us to create a long term partnership with one of Victoria’s best known brands and deliver best in class SEO services across their breadth of products and services."
Banjo lands new clients; hires creative veteran Bruce Matchett
Banjo has brought on creative veteran Bruce Matchett to join the agency as a partner and executive creative director, as the agency adds new clients Ausgrid and Destination NSW. Matchett returned to Australia earlier this year from Singapore, where he was creative head of SapientNitro.
Plista names Serina Tsou as head of Asia Pacific region
Plista announced today it has named GroupM veteran, Serina Tsou, as head of its Asia Pacific region. In the role, Tsou will be responsible for driving growth of the native advertising solutions company across existing APAC markets as well as launching in new locations.
Leos lights up for Vivid
Leo Burnett Sydney has illuminated its office for WWF-Australia to draw attention to the impact of global warming has on the Great Barrier Reef. With its office located in a main pedestrian thoroughfare, Leo’s has created a colourful reef light installation to coincide with Vivid Sydney. The installation spans the five glass panels of the agency’s street-front windows, with passers-by encouraged to stop and take a selfie with the Reef - and take action - ‘before it’s gone’.
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