Honda remakes Cog ad
Honda's iconic 'Cog' ad fine was made with dodgy parts? Well, Honda Canada has remade the iconic 'cog' ad to show that, and this time things don't run quite so smoothly. In the 2003 ad made by Weiden + Kennedy, a chain reaction of moving parts beautifully demonstrates the precision and reliability of Honda's engineering. It still stands up as one of the best crafted car ads of all time. In the remake by Canadian shop DS+P things go deliberately awry to show the risk of not using genuine Honda parts. It's an ingenious way to tap back into Honda's advertising heritage.
Jim Beam makes spoof 'drinkable' wearable
Jim Beam is tapping into the wearables trend in a distinctly delicious way that modernises the hip flask for the 'millennial generation'. Nielsen research published last week showed that more than three million Australian adults are now wearing a smart device/watch making it a lucrative segment for marketers. But Jim Beam is probably more on the money with its wearable shot glass that means no longer will you have to scrabble around to find a glass to measure shots or mix drinks. The Jim Beam Apple Watch is a spoof to launch its Jim Beam Apple. Sadly, we don't know if it's available in Australia. Last year, AdNews interviewed Jim beam master distiller Fred Noe - the seventh generation of the Beam family to run the distiller, and Australian marketing director Trent Chapman. You can read it here.
iPhone 7 ditches headphone jack
Apple’s latest iPhone, launched today, is the first without a standard 3.5mm headphone jack. The move will have massive ramifications across the technology industry with many users already criticising the move on social platforms. It had been much speculated, and is understood to be part of Apple’s strategy to integrate Beats headphones – which it bought in 2013 for $3bn. Apple says it also allows more technology to fit into the handset. The phone is water and dust resistant, and the ‘home’ button is touch sensitive space rather than a physical button.
The Guardian UK experiments with AI
The Guardian UK has launched a news chatbot on Facebook Messenger in a trial of the format. The “prototype chatbot” automates responses to users on Facebook Message, asking if they want a daily news briefing. Say “yes” and it will ask what time you want it delivered in the morning and whether you’d like to see the headlines or the most popular stories of the moment. Either choice brings up a selection of about five news stories within the messenger. Applying artificial intelligence to news is yet another experiment in new technology from the Guardian, which has also tried out virtual reality storytelling. Read more here.
Ooh!media launches experiential pop-up kiosks
Ooh!media has introduced a new pop-up kiosk for advertisers to bring to life experiential campaigns in retail, airport and CBD office tower environments.
Created by Ooh!’s experiential agency Ooh! Edge, the new flexible mobile kiosks integrate media and activation and are being used within oOh!s national network in more than 500 shopping centres for advertisers Nivea, Carnival Cruises, The Body Shop and Leggo’s. Nivea was one of the first brands to use the new pop-up kiosk for the launch of its new Q10 Plus Anti-Wrinkle Replenishing Pearls.
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