Bel Australia appoints GPY&R as creative partner
Bel Australia has appointed GPY&R Melbourne as its strategic and creative agency. The maker of miniature red cheese wheels has brands including The Laughing Cow, Mini Babybel and Boursin.
“Throughout the process, GPY&R Melbourne showed they understood the Australian marketplace and how our brands can push through the clutter of the snacking category. We have some exciting plans and look forward to working collaboratively with GPY&R,” says Bel Australia marketing manager Frederic Dauba.
GPY&R managing partner Julian Bell adds: “We know FMCG is a hotly contested category, and standout creative work is a real differentiator. Bel Group have some fantastic plans for the future that include some significant product launch and we look forward to working with them closely in the future.”
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