Google to teach kids how to code
Google has unveiled Project Bloks, which is a research project that is centred around enabling developers, designers, and researchers to build the next generation of tangible programming experiences for kids. The search behemoth wants kids to develop computational thinking from a young age through coding experiences that are playful, tactile, and collaborative. So Google has created an open platform for developers to remove the barriers that may be in their way. This project is still under way.
Emirates partners with Hoyts
Emirates have collaborated with Hoyts as the presenting partner of Hoyts Holiday Hangout, a program which is run nationally across Hoyts cinemas during school holiday periods. This partnership opportunity was developed by Val Morgan, Havas and Hoyts and represents the first time Hoyts has partnered with a brand for an ongoing period in the family school holiday space, targeting this core group of cinemagoers. The partnership will be brought to life through co-branded in-cinema, digital and social media advertising platforms.
ADMA launches content marketing advisory group
Association for Data-Driven Marketing and Advertising (ADMA) has launched the ADMA Content Collaborative, a new advisory group that will develop a number of resources and tools for the practise of content marketing, including the development of a measurement framework to demonstrate the return on investment of content marketing.
Founding members are Australian Pacific Touring, Bupa, Edge, Lend Lease, Mahlab, Nestle Australia Ltd, QBE, REA Group, Slidemaster, Tafe NSW Sydney Institute, Toyota Motor Corporation Ltd, Which 50 and Wunderman Bienalto. Read more here.
Hypetap adds creative offering to influencer tech platform
Influencer technology platform Hypetap has launched a creative service offering. In response to demand from Hypetap’s agency users, the creative service will support platform users end-to-end throughout the influencer marketing process, with the aim of saving time and creating engaging content. The service has been in trial for the past six months, with more than 25 top tier brands participating on an invitation only basis. See how it works here.
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