Samsung renews partnership with Sydney Opera House
Samsung has renewed its partnership with the Sydney Opera House for a further five years, as the company continues its commitment to bring technology and innovation to the destination. Through the partnership extension, Samsung will continue to play a vital role in the Opera House’s Decade of Renewal, which launched at its 40th Anniversary in 2013 to ensure the World Heritage-listed landmark continues to inspire new generations of 21st century audiences. In it's first project, Samsung will use its virtual reality technology to ascend the sails of the Opera House.
Orica renews GreenEDGE sponsorship for final time
Mining company Orica have extended naming rights sponsorship of Australian pro cycling team GreenEDGE for a final year. The mining explosives company has backed Australia's top professional team since it was formed in 2011, but will bow out citing challenging economic climate in mining. Orica GreenEDGE is Australia's only UCI World Team and last season finished eighth overall.
Duncan Edwards departs as Hearst International chief executive
Duncan Edwards, the chief executive of Hearst International, the publisher of Cosmopolitan, Elle, Harpers Bazaar and Good Housekeeping, is departing after 27 years, reports Campaign Live. Hearst has not named Edwards replacement, saying it plans to reorganise its global structure.
Facebook to launch store visits metric
Facebook has launched a new metric, store visits, to help retailers understand footfall after running local awareness ads, which target people within a certain distance of a store set by the advertiser. It will roll out in the coming months. The store visits metric will be located within Facebook’s Ads Reporting tool in coming months. It allows marketers to track how many people come into a store after seeing a Facebook ad and the results cn be analysed across stores in different regions. Earlier this month, AdNews reported that Facebook had inked a deal with third-party data analytics firm Quantium to help marketers measure the impact of online ads to in-store purchases.
CX Live is back
CX Live is back for another month, and this edition sees Holla Agency CEO and host of the program Alex Allwood joined by customer experience subject matter expert, Jeff Rajeck from Econsultancy to discuss are Aussie brands CX leaders or laggards? The pair will also be discussing Econsultancy’s new report on customer experience maturity in Australia and NZ. The show streams live this Friday at 12 noon and you can watch along by clicking this link here.
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