Dentsu teams up with Bowel Cancer Australia
Bowel Cancer Australia has appointed Dentsu Aegis Network agencies to consolidate and deliver annual awareness and fundraising campaigns. Five agencies, Dentsu Mitchell, Haystac Community, Columbus, Posterscope and The StoryLab, will manage media, digital performance and public relations to educate the public about bowel cancer prevention, early diagnosis, research and treatment. Bowel cancer is the second most common cause of cancer-related deaths in Australia after lung cancer, affecting one in 13 people. It can be successfully treated with early detection.
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