Cummins&partners acquires New York agency
Australian agency cummins&partners has acquired Brooklyn-based agency dc3, just under a year and a half after it launched its US office.
The move, completed for for an undisclosed sum, represents a bid to bring some "New York savvy" into its US operation, according to founder and CEO, Sean Cummins.
Founded by creative veteran Todd Irwin, dc3 will move from its Brooklyn office into p&c's Manhattan location. Irwin will become a partner and chief creative officer of the combined entity, which will have 30 employees, according to mediapost.com.
GoPro makes Melbourne regional home
The Victorian government is heralding the arrival of the headquarters of action camera company GoPro to Melbourne.
The government expects up to 50 new jobs to be created at the international brand's Melbourne office over the next five years. The office will provide a base for GoPro's support to business partners across Australia, New Zealand and Asia Pacific.
Rodney Block, GoPro's director of ANZ, SEA and India sales said Melbourne provides a perfect cultural fit for the brand given its liveability, culture and diversity.
GoCatch taxi app rebrands
Creative agency New Republique has launched a rebranding of taxi booking app, goCatch, with the goal of repositioning itself as a "challenger" in the industry.
The new logo is intended to strategically reposition the brand, which offers customers the chance to book taxis through their mobile, to track their taxis, and to rate drivers.
Nima Yassini, CEO, New Republique said the rebranding strategy came about after thorough information gathering, in-depth interviews with customers, drivers and team members as well as an assessment of the competitive landscape. GoCatch aims to lift the standards of the taxi industry.
NewsLifeMedia appoints new chief commercial officer
NewsLifeMedia has picked Prue Cox to be its chief commercial officer.
Cox will be responsible for the strategic direction of the company's commercial operations including growth of its revenue streams and generating new revenue opportunities.
NewsLifeMedia CEO Nicole Sheffield described Cox as highly experienced and ideal for the role. Cox previously held the roles of commercial director and national sales manager and most recently managing director of taste.com.au and Kidspot.com.au.
Blackmores in four year Australian Open tie-up
Health brand Blackmores has scored a four year partnership with the Australian Open.
In addition to the grand slam itself, the new agreement includes all official lead-in events, including the Hopman Cup in Perth, the Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge in Adelaide.
Underpinning the partnership is Blackmores' “Be a Well Being” campaign, launched in March 2015. The company is planning to leverage the partnership throughout the tennis tournament through digital, social and an integrated print and broadcast campaign.
Google Australia grads to talk the future of advertising
The future of advertising will be the topic du jour tomorrow at a live YouTube event to be hosted by the first Australian graduates of Google's digital marketing course.
The “Squared” course graduates will share what they learnt over the six week program and offer reflections on the way forward for the industry. They will be joined by world-renowned M&C Saatchi Chief Strategy Officer, Justin Graham.
Google brought the intensive digital marketing course to Australia to plug a serious digital skills gap. Participants came from companies including Toyota, Sportsbet, M&C Saatchi, PHD and Match Media.
The YouTube event will be broadcast at 3pm AEST. Follow the conversation with #sqauredau or at YouTube.
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