Coke tweaks Coke Life recipe
After only 10 months in market, Coca-Cola is tweaking the recipe of Coke Life to encourage more consumption, according to The Sydney Morning Herald.
Coca-Cola Amatil and Coca-Cola South Pacific confirmed to the publication that the new recipe will aim to reduce calories while retaining taste.
Coke Life was launched at the tail end of March 2015 and is sweetened with a blend of cane sugar and stevia, meaning it has 35% less sugar and kilojoules than regular Coke.
Omnicom Asia Pacific revenue up 7.9%
Omnicom's earnings before interest, tax and amortization (EBITA) for the 12 months to 31 December dipped by 1.1% or US$21.8 million to US$2.02bn according to its fourth quarter earnings.
However its Asia Pacific business saw organic revenue increase by 7.9% over the twelve month period, while over the fourth quarter specifically Asia Pacific grew by 8.6%.
Omnicom's diluted net income per common share for the year increased by 17 cents or 4.0% to US$4.41 per share.
AnalogFolk UK opens data division with global expansion plans
AnalogFolk UK has opened a data offering to generate income from business opportunities beyond ordinary creative agency briefs, according to The Drum.
Called the DNA division, it will initially be based in London will a view to build momentum for the service worldwide. It’s aimed to tap into a need from brands to interpret data to build business value.
DNA’s services will be split into three areas, optimisation of business solutions, data science and predictive analytics and insight.
McCann Melbourne appoints GM
McCann Melbourne has promoted executive director Anita Deutsch-Burley to general manager as it looks to further drive integration.
It follows a period of growth for the agency, adding AGL Engergy, Australian Unity and The University of Melbourne to is client list.
In addition, McCann Melbourne has appointed Richard Hayes to the role of group account director. Hayes joins for a role as a senior account director at CHE Proximity and was previously GM of Lifelounge.
Marketo nets The Sharks in new marketing deal
The Cronulla Sharks (The Sharks), the Sutherland-based national rugby league (NRL) team has brought on Marketo to assist in engaging with customers and fans through email, social media, mobile, as well as off-line channels, such as events.
The agreement represents how sporting teams are now using technology to build stronger relationships with their fan base and develop new commercial opportunities.
Last year the New Zealand Blackcaps signed a similar deal to drive subscriptions from customers.
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