BWM Dentsu's Mark Watkin resurfaces
Mark Watkin has been named the global CEO of BikeExchange, following his departure from BWM Dentsu after four years at the agency. BikeExhange founded ten years ago by Sam Salter and Jason Wyatt as a marketplace for people who want to buy and sell quality cycling products and services. It has since launched in nine countries. Watkin departed BWM Dentsu in August this year with Belinda Murray stepping up as his replacement. At the time of his departure, Simon Bagnasco also left, recently resurfacing at Saatchi & Saatchi. Starting his career at Saatchi & Saatchi London, Watkin has held roles at Y&R, Hyperlink and prior to BWM Dentsu, was the managing director of TBWA Melbourne for two years. When he began at BWM Dentsu, he replaced Carl Ratcliff, who now heads up PR agency One Green Bean.
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