News Bulletin: Atomic poaches director from UM; 9Now on Chromecast; Vale Max Walker

Atomic 212 poaches director from UM

Atomic 212 has recruited Andrea Cehovin as senior account director with a specialty in digital. Cehovin joins from UM, where she was associate digitial director. She will work across all accounts, with a heavy focus on the Melbourne-based $40 million Origin Energy account that Atomic 212 won earlier this year. Cehovin brings more than eight years of digital and social experience to Atomic's Melbourne office as it plans to match the billings of its Sydney counterpart by 2018. Recently, Atomic 212 won the Ovolo Hotels and US manufecturer Rust-Oleum.

9Now launches on Google Chromecast

Nine has become the first Australian commercial free-to-air TV network to offer its streaming and on-demand service on Google's Chromecast. The move is designed to help expand 9Now’s digital reach beyond its existing subscriber base of 1.9 million. As part of the launch, Nine selected Brightcove as its technology partner, with Brightcove Once product able to integrate content and ads seamlessly into the video stream to minimise buffering or disruptions, Nine says.

Vale Max Walker

Much loved former Australian cricketer, commentator and TV personality Max Walker has lost his battle with cancer, aged 68. Walker, affectionately known across the country as Tangles due to an odd delivery stride, starred in many TVCs in the 1980s, including memorable ads with fellow cricket legend Doug Walters, such as this 1986 beauty for Tooheys.