Hell’s Kitchen inks partnership with Aldi
Aldi has partnered with Channel Seven as the official supermarket sponsor for the first season of Hell’s Kitchen. Hosted by Marco Pierre White and featuring ten celebrity cooks, the show features a series of offsite and restaurant service challenges. Aldi, newly represented by Zenith Media, will have the integrated Hell’s Kitchen campaign spread across TV, digital, catalogue and in-store. Seven director of program partnerships Lisa Squillace says Aldi is a great brand fit for the program which gives Seven the opportunity to integrate it seamlessly across the series. Aldi recently launched the ‘Good Different’ brand campaign, check it out here.
MullenLowe Group restructures APAC leadership
MullenLowe Group has expanded MullenLowe Profero APAC CEO Vincent Digonnet’s role. Digonnet joined the MullenLowe Group network in March of this year leading their MullenLowe Profero digital transformation business in Asia. He took on additional duties as MullenLowe Group North Asia CEO, and in the process restructured the Group offering in China and Japan. Digonnet will take on the wider Asia Pacific CEO role immediately and will be reporting to global CEO Alex Leikikh. Digonnet takes on leadership of the South & Southeast Asia region from Joe George, who recently announced he is stepping down after 26 years in the MullenLowe Group network. More on MullenLowe here.
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