303 MullenLowe wins Cancer Institute project
303 MullenLowe has won a creative project for Cancer Institute NSW, following a competitive pitch. The move sees 303 MullenLowe come on board to help the organisation raise awareness of the importance of free breast screening through BreastScreen NSW. BreastScreen NSW has tasked 303 MullenLowe with developing a campaign that not only raises awareness of the fact that nine in ten women who develop breast cancer do not have a family history – but more importantly prompts them to have a mammogram.
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