Kristen Cavallo, CEO of The Martin Agency, has been promoted to global CEO of MullenLowe Group.
Cavallo will oversee 20 offices in 13 countries, across the world’s top commercial markets with major hubs in the US, London, Mumbai, Singapore and Bogota.
She will continue to report to Alex Leikikh, who remains chairman, MullenLowe Group. Leikikh has also been named an executive vice president of Interpublic where he will oversee several of IPG’s US-based independent creative agencies.
“Mullen is where I fell in love with advertising,” said Cavallo. “And my career’s biggest risks and deepest rewards happened at Martin. I’m so excited about this opportunity to work with them both, because I get to do work I love with people I love.”
Cavallo started her career at Mullen in 1994, when the agency consisted of one office in Wenham, Massachusetts.
Philippe Krakowsky, CEO, IPG: “Kristen is the ideal person to build on what our teams have achieved at MullenLowe.
“The agency is consistently recognized for being among the top-performing networks for effectiveness and creative return on investment for our clients. Kristen’s experience, leading creative organizations to heightened levels of success and growth, will be a great asset for all of MullenLowe’s partners.
"She’s a leader that people want to follow, and she’s proven that she can attract and grow the industry's best talent. That’s essential, given the speed at which marketing is evolving and the need all businesses have for leaders who can bring together diverse teams with a range of skills and expertise. Having known Kristen for many years, I’m confident that the more expansive the stage we provide for her, the greater her positive impact can be.”
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