Rod Prosser, the head of sales at Network 10, will lead all ViacomCBS Australian sales teams.
All the sales teams at ViacomCBS will merge, including Network 10, the ViacomCBS subscription brands MTV, MTV Dance, MTV Music, Nickelodeon, Nick Jr., and their related digital and event properties, effective mid-April.
The merger of the two sales teams will see the existing advertising representation partnership between Foxtel Media and the ViacomCBS subscription channels end.
Prosser becomes chief sales officer, Network 10 and ViacomCBS.
“The ViacomCBS subscription brands including MTV, Nickelodeon and Nick Jr., have incredibly strong, young and loyal audiences," he says.
"When you combine these brands with the strengths of Network 10’s brands and platforms, the collective offering will engage every age and every stage under 50.
“Together, we have brands, shows and events that share a sense of irreverence, a passion to immerse, inspire and engage through moments that define popular culture.”
ViacomCBS’ senior director ad sales and brand partnerships Australia & New Zealand Vanessa Winley will report to Prosser, joining his leadership team.
Paul Anderson, ViacomCBS’ executive vice president Australia and New Zealand: “Today’s announcement is a great step in realising the benefits of merging the ViacomCBS businesses in Australia and New Zealand.
“By aligning the sales strategy across our free-to-air and subscription TV brands, we are in the best possible position to monetise the power of our great assets.”
The merged sales team will see one team represent brands such as MasterChef Australia, Australian Survivor, The Bachelor Australia, The Bachelorette Australia, Bachelor In Paradise, SpongeBob SquarePants, Henry Danger, PAW Patrol, Ridiculousness, Geordie Shore, Teen Mom and The Veronicas: Blood is for Life, plus branded live events.
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