Network 10's Moira Hogan has been appointed country manager for BritBox as the BBC Studios and ITV joint venture escalates its plans to launch in Australia later this year.
She was head of content and commercial partnerships for digital media at Network 10.
Hogan is also is a former general manager of content partnerships at Telstra Media leading the overall content partnerships strategy for Telstra TV and Big Pond Movies services.
"ITV and BBC Studios have created a premium SVOD product in BritBox and I’m excited to lead its launch in Australia," says Hogan.
"The partners have an unrivalled catalogue of British programs, with some of the world’s best-known acting and presenting talent, which we’ll be able to offer local audiences, curated and all in one place."
BritBox is an ad-free subscription video-on-demand (SVOD) service with a collection of British content from across the decades.
Fiona Lang, general manager for BBC Studios ANZ, says Hogan has an impressive background in launching and growing digital products.
"She has the ambition and vision to lead this exciting new offering for Australian audiences," says Lang.
"We are putting in place a formidable team to enable us to take the next step in BritBox’s launch plans."
As BritBox country manager, Hogan will work closely with the BritBox North America team where the service was successfully launched in 2017, followed by Canada in 2018 and the UK in 2019.
Richard Hill has been appointed head of launch marketing and PR, joining BritBox from his position as digital strategy lead for SBS.
Hill: "I have a long-held passion for British content and am incredibly excited to be given the opportunity to launch, and grow, a SVOD service from these two iconic broadcasters."
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