Credit: CardMapr.nl
Netflix Australia has appointed Amplify Australia its lead creative agency.
Amplify Australia’s managing partner Gareth Davies confirmed the news.
“Since first working together in 2022, Amplify has been thrilled to contribute to a number of impactful creative campaigns for Netflix Australia,” he said.
“You can only imagine the team's excitement to continue this relationship in an ongoing capacity across 2025, as we look forward to creating ideas, revolutionising storytelling, breaking formats and building on Netflix's important role in culture together.
“It was clear from our first meeting that both Netflix and Amplify place immense importance on contributing to culture, something that we can't wait to start working on across the business’ range of world-class entertainment offerings.”
Netflix Australia’s director of marketing, ANZ, Tony Broderick, is thrilled about the partnership.
“We’ve loved partnering with Amplify on campaigns like Heartbreak High, Emily in Paris, and Leave the World Behind,” he told AdNews.
“Each idea has been unique, and we’re excited to make them our lead creative agency for 2025.
“Together with a village of production partners, we can't wait to tap into their creativity, agility, and cultural passion to spark conversation and delight our members even more.”
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