Netflix ANZ director of content steps down

By AdNews | 23 April 2025

Netflix ANZ director of content Que Minh Luu has stepped down from her role after five years at the streamer. 

Luu was Netflix’s first content-focused hire in the region, joining a year after the company established its local office. 

“I'm incredibly proud of the past five years setting up the team and slate and commissioning award-winning and loved shows,” said Luu. 

“It's been a privilege to help shape what Australian stories on Netflix could be. I've loved my time at the company, and while stepping aside from this role, I'm happy to continue working on local content as a creative consultant exclusively for Netflix.”

Luu will remain with Netflix as an exclusive creative consultant for a limited period.

“Que is a hugely talented creative, and we are enormously grateful for the work she has done in first launching our ANZ content team, and then building an impressive slate of loved titles like Heartbreak High, Boy Swallows Universe, and Apple Cider Vinegar,” said Minyoung Kim, VP, content, APAC at Netflix ANZ. 

“We wish Que every success for the future, and are pleased we’ll be able to continue working with her on our ANZ slate as a creative consultant as we continue with an exciting local storytelling journey.” 

A Netflix ANZ spokesperson said recruitment for Luu’s replacement is ongoing and the streamer remains invested in creating Australian content. 

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