Independent Neighbourhood Strategy has been selected by Australian-based design platform Canva to lead global brand architecture strategy.
Canva executive creative director Cat van der Werff said as Canva continues scale globally it was crucial to bring a fresh perspective.
"And rigour in how we build a brand architecture that sets us up for the future," Werff said.
“Neighbourhood has been instrumental in bringing expertise and freshness to our architecture strategy - ensuring it makes room for our enterprise ambitions and future capabilities, whilst not forgetting the customer or the very core of our offer."
Neighbourhood Strategy founder and chief strategy officer Jacqueline Witts said the agency couldn’t be more delighted to partner with such a progressive and inspiring brand like Canva.
"As a start-up ourselves, helping to shape their brand architecture after a decade of immense growth has been exciting," Witts said.
“Not only is the platform disarmingly easy, but we’ve enjoyed the more iterative nature of things like Canva Whiteboard to show thinking as it evolves.
"The work is definitely better for it and Canva has influenced how we work, encouraging the sharing of ideas and thinking early, and holding onto them lightly. It’s no longer about one big laboured presentation, but a series of moments in an ongoing conversation, proving out what Cat said at Create, ‘Canva makes more time for creativity."
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