Ex-Campaign Palace Tony Leishman and digital strategist Myke Christoffel have formed a new Melbourne digital agency.
The pair aim to bring together their experience in film and video to bring brands out of the "digital abyss".
During his career, Leishman has held roles at Clemenger Melbourne and Campaign Palace, which closed in 2012 after a string of client losses.
“I’ve been lucky through my career to work with some brilliant people and some amazing agencies. It’s interesting when you go freelance and experience how some other agencies go about their business. You realise you can offer something more compelling," Leishman says.
"I had always wanted to do my own thing, and so had Myke. He’s a gun and so skilled in areas I’m not, so we make a pretty powerful and unique combo. We have a similar philosophy and approach and I felt it was time to give it a good crack.”
Wildminds’ is a full-service outfit, offering everything from social media and digital content strategies to website development, video and TVC production and SEO.
Speaking with AdNews, Christoffel says the agency is looking to grow to 15 people and could expand to other cities, being Brisbane-born himself.
"We want to be a small, friendly collective of experts and creatives," Christoffel says.
The agency, which formed at the beginning of 2017, is already working with clients in the tech and finance space, which Christoffel believes will be the agency's sweet spot.
The agency has done project work for the luxury brand Upstyler, alcohol brand Main Ridge Cider, finance platform MyProsperity and legal practice DE Lawyers.
"We have found our niche with tech companies. Our future thinking adapts well to their fast moving businesses," he says.
Wildminds liken the digital economy to a "vast wilderness", adding that not many Melbourne agencies are telling great stories digitally due to changes in consumer attention.
“The media landscape is exciting, evolving and complex with the emergence of so many digital platforms all demanding our attention. Unfortunately we see brands; large and small, getting it wrong and ultimately losing themselves within the digital abyss. But that’s the exciting opportunity for agencies like us, to help them navigate the wild," Christoffel says.
"Advertising has evolved so much in a relatively short time. And there's lots of clients out there struggling to keep up, let alone take advantage of how digital can help grow their brands. With everything so measurable, we love the excitement of knowing almost instantly when something is working.”
The agency is currently hiring.
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