oOh!media is spreading positivity, as COVID-19 uncertainty creeps back into life, by supporting Kind July for the second year running.
The campaign sees messages encouraging Australians to spread kindness displayed on national road and retail assets.
Kind July is the brainchild of charity organisation Stay Kind, formerly the Thomas Kelly Youth Foundation, and it encourages Australians to do one act of kindness a day for the month.
Further spreading the message of hope, oOh! has also launched Stay Strong Victoria messaging across local digital assets, designed to offer encouragement to Victorians in lockdown.
Steve Reid, oOh!media’s chief people and culture officer, says the company is committed to using its oOh! Community program and public space media to contribute to society.
“We are dedicated to doing our bit as a public space medium in what is a very challenging time for everyone in the community, especially in Victoria right now,” he says.
“Out-of-home is a great way to get this positive message out there, especially as our Road and Retail assets are in prime positions to reach people, even during essential-only travel."
Ralph Kell, director and CEO at Stay Kind, says the OOH support for Kind July is crucial in getting more Australians to make a pledge for kindness.
“Kind July is driven by the notion that kindness is the true currency of humanity, and the Stay Kind movement believes that every one of us benefits when giving or receiving an act of kindness," says Kell.
“For the first year of Kind July in 2019 we saw an outpouring of support from all around Australia. This year we know that the country needs it more than ever.
“If every Australian participated in Kind July, we would see around 775 million acts of kindness around the country during the month. Support from companies like oOh!media will help us make that a reality.”
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